About

Yasmine (yes-meen) Shehab. LA Born, Lebanese roots and Italian in a past life. Designer of all things. Scorpio. I believe in chocolate for breakfast.

I'm an Art Director and Graphic Designer with extensive experience that has worked and designed for brands such as AwesomenessTV, DreamWorks Animation, Awestruck, Netflix, Snapchat, Royal Caribbean, iTunes, Amazon, Vidcon and Seventeen, to name a few.

I'm known as Jazzy Jaz or Yazzy Yaz, also for my exceptional collaborative and interpersonal skills. I'm a dynamic team player and accustomed to performing in deadline-driven environments with an emphasis on working within budget requirements.

I hope that my acquired and accumulated knowledge can be fully harnessed and funneled into creative energy and help me promote my evolution as an individual, both socially and professionally.

EXPERIENCE

Senior Art Director | Unfold Agency | Culver City, CA | 2021 – 2024

Art Direction for the world’s most dynamic entertainment clients across the digital landscape. Collaborating with a creative team of designers, copywriters and producers from ideation to concept creation for high impact, cutting-edge interactive social media campaigns (FB, IG, TT, X), experiential marketing content, design strategy, project management, pitch decks, and more 

Owner & Designer | Yasmine Shehab Design | Los Angeles, CA | 2017 – Present

Freelance projects for brands and clients in various industries to bring their vision to life for digital, mobile, print, TV and social media platforms.

Art Director | AwesomenessTV | Los Angeles, CA | 2013 – 2017

  • Work with the visual identity of the AwesomenessTV brands across various digital design platforms

  • Lead the development and execution of the brand’s multi-platform creative concepts and campaigns, design and messaging strategies across all consumer’s touch-points, from digital graphics, print, key art, social media assets, presentations, to experiential 

  • Collaborate with producers, directors, internal departments, freelancers, external vendors and brands

  • Train and manage newly hired designers and interns

Senior Graphic Designer | Inkblot Design Studio | Beirut, Lebanon | 2012

Collaborated with Art Director & managed Junior Graphic Designer on all projects that include branding, logos, packaging, editorial design, brochures, promotional design, invitation cards, posters, flyers, portfolios, weddings & corporate events.

Production & Design Manager | American Youth Soccer Organization | El Segundo, CA | 2007-2010

Successfully manage & coordinate projects from concept through completion • Collaborate with departments & clients to meet deadlines & requirements • Coordinate freelance designers, printers & vendors to meet all project requirements • Design all printed material for the organization: magazines, newspapers, catalogues, manuals, brochures, logos, stationary, promotional items, web banners & PLAYSOCCER magazine.

Assistant Editor | Southern California InFocus | Anaheim, CA | 2006

Layout Design • Soliciting & Designing Advertisements • Managing company accounts & subscriptions • Administrative work

Graphic Artist & Interior Decorator | Ginger McGann Design International | Rancho Palos Verdes, CA | 2004-2007

Design research & presentation • Model & sample making • Project management • Administrative work

Graphic Designer | Dynamic Design Works | Long Beach, CA | 2005

Concept, Product, Development & Fashion Design • Control Drawings • Model, Pattern & Sample making

EDUCATION

Master of Graphic Design

Florence Institute of Design International | Florence, Italy | 2011

Hotel Design & Development: Hospitality for the Future

Harvard University Graduate School of Design | Cambridge, Massachusetts | 2006

Bachelors in Studio Art & Minor in Marketing

California State University of Long Beach | Long Beach, CA | 2002–2006

Interior Decorator

PennFoster Career School | 2004–2006